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Posted in Photography

Enough with the Data Tables

2018-12-03

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There’s a new restaurant coming to town.

A Big Hit

Everything on the menu will be curated by a well-known chef. It touts fresh, high-quality ingredients and impeccable service. To make it even better, the restaurant claims it will bring your food out nearly as fast as your favorite fast food joint. With these factors in place, you know that this restaurant will be a big hit, so you make a reservation for opening night.
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Posted in Art Direction

Data Overload Is Not About Human Limitations; It’s About Design Failure

2018-12-03

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“Confusion and clutter are failures of design, not attributes of information” – Edward Tufte

Data Overload

People throw around the term data overload all the time to describe a problem in a product. On the surface, this seems pretty direct. Users have trouble sorting through the data presented to them and routinely make bad decisions. Designers look at the UI, see how much data users are faced with and immediately declare that there was too much data for users to make the correct choice.
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Posted in Art Direction

Learning from History

2018-12-03

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Design has a long and rich history. Humanity has been creating and ‘designing’ tools/products/systems for people since before we were able to record it.

History

Design as we have come to think of it started to take hold in the early 1900s, and has grown by leaps and bounds since then. Many people, systems, and events have shaped us and have helped us grow as a practice.
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Posted in Set Design

The Eternal Question of the Design Process

2018-12-03

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Design is not simple. At every step of the process there are dozens of activities you could be doing.

Exploratory Research Techniques

When you need to learn about the problem space, you have a binder full of exploratory research techniques to employ. When you start transitioning your research data into an analysis document, you need to decide how to capture everything you learned. When it’s time to create draft solutions, you can choose any number of tools and approaches to capture your thinking.
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Posted in Art Direction

Errors, Biases, and Technology

2018-12-03

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In the book ‘The Undoing Project’, the author Michael Lewis dives into the history and work of Daniel Kahneman and Amos Tversky.

Decision-Making

Their work in the fields of decision sciences and behavioral economics earned Kahneman a Nobel prize as it helped shape how people think about decision-making under uncertainty (Tversky was deceased when the prize was awarded and Nobel prizes only go to those living otherwise he likely would have been honored alongside his longtime collaborator).
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